At this year’s meeting, our aim was not only to evaluate the ongoing cooperation, but above all to introduce ARIX R&D, the propagation and breeding platform of ARIX CZECH HOP, to our Japanese partners.
Taking advantage of the unusually stable weather at the end of September, we prepared everything for this meeting on the premises of ARIX R & D, so that the presentation led by V. Minář had a realistic backdrop and so that the Japanese brewers could see where the journey of the hops they brew their beers with begins. The fact that they were interested in the environment and the presented facts is evidenced by the number of specific questions that were answered by P. Francl and the Štranc brothers. The questions mainly concerned regenerative farming projects with which they have their own experience, so the lively discussion allowed for an interesting exchange of this knowledge and interest in sharing it further.
The sunny weather, the beautifully landscaped grounds, the interesting presentation and the ensuing debate spiced up this meeting, which, according to the subsequent reactions interpreted by Mr. Sokol left a good impression on the partners from Suntory and perhaps even opened up possibilities for cooperation on other projects.