The meeting and greeting took place at the farm in Mšec, where representatives of our company showed the visitors the measuring device located in the hop garden, then the whole expedition went to the farm in Běsno, where everyone was intensely interested in and then debated about the regenerative farming method in the hop gardens in inter-rows, which they saw there.
The next stage of the visit took place in Žatec at the “headquarters”, where after introducing our company and its plans for regenerative and sustainable hop growing, they discussed in a pleasant but intensely working atmosphere the issues that concern both, hops and beer as the interfaces of our mutual cooperation.
Another chapter of the visit was a tour of ARIX R&D, where the guests saw the preparation of hop planting for our farms under the professional and comprehensive commentary of the Štranc brothers. Here, in pleasant surroundings, in beautiful weather, lunch was served and then we said goodbye to our guests. The visit ended with a good feeling, however, many tasks remained as a result of this business and social meeting.